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• Fashion news 2012: Blake Lively is twice as nice for Gucci Premiere advert

  
  03 July 2012
  

  Fashion news 2012: Actress Blake Lively's new Gucci campaign has been leaked, bringing on a slight case of deja-vu. Only 10 days ago, Gucci announced that it had signed up 'Gossip Girl' star Blake Lively to front the campaign for its new couture-inspired scent, Gucci Première. And already, someone has leaked the images, revealing a smouldering Lively in all her coiffed, backless sequin gown clad glory.

  

  Blake-Lively-for-Gucci-Premiere-2012

  Captured by fashion photography duo Mert and Marcus, the black and white ad reeks of Old Hollywood glamour - an aesthetic which was very much key to Gucci.

  Named after Gucci's couture line, Gucci Première is a scent for a woman "living her moment, whether it's on the red carpet or at a private dinner", according to the brand's creative director, Frida Giannini.

  The advert also reveals that the short film shot by Drive director Nicolas Winding Refn will be unveiled during the Venice Film Festival on September 1.

  The new scent is set to launch first in the UK at the end of the month exclusively at Harrods and Selfridges before going on general sale in September.

  Last year, the 24-year-old was photographed by Karl Lagerfeld for Chanel's Mademoiselle handbag campaign, resulting in an advert which also showed a reflection of Lively. Coincidence, or can the camera really not get enough of Blake's lovely profile…?

  

  Blake-Lively-for-Chanel-2012

  (telegraph fashion news)