Products

• Fashion news 2012: David Beckham reveals his H&M underwear range

  
  04 January 2012
  

  Fashion news 2012 - David Beckham reveals his H&M underwear range: Long johns, briefs and T-shirts form part of footballer David Beckham's first collection for the high street retailer, which goes on sale on February 2.

  

  It's not the first time we've seen David Beckham in nothing but his undies - his adverts for Emporio Armani introduced us to this concept - but this is a first for seeing Becks sporting his self-designed pieces.

  The LA Galaxy midfielder is following in the stylish footsteps of his fashion designer wife Victoria, teaming up with Swedish retailer H&M to produce a nine-piece collection of bodywear. But while Victoria lets professional models reveal her designs, her husband is proving to be the perfect model and ambassador for his own work.

  "I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am" said Beckham.

  The 36-year-old father-of-four has worked closely with his design team to create a covetable and discreetly branded range of cotton briefs, boxer shorts, vests, T-shirts, pyjamas and long johns, inspired by pieces from his own wardrobe. Much attention to detail has been paid providing comfort - such as labels that do not scratch and seams which don't rub against the body.

  "Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to" added Beckham.

  This first instalment, which will be available in stores on online from February 2, marks an ongoing partnership between David Beckham and H&M, and will develop seasonally.

  (telegraph fashion news)